
The Firepaw Story
Firepaw’s journey began in 2012 when Georgi made a life-changing decision in just five minutes—adopting Red, a purebred American Pit Bull Terrier. This is where the red color of the brand comes from. As an active kickboxer, Georgi was fascinated by how the breed maintained peak physical condition through training methods strikingly similar to his own. One piece of equipment stood out: the slatmill, a specialized treadmill some breeders had built themselves.
Intrigued, Georgi turned to his father, Lyubomir, an engineer, to bring the concept to life. Without hesitation, Lyubomir designed and built the first Firepaw treadmill—a machine that surpassed anything available at the time. It was faster, more durable, more mobile, for the first time featured a unique joint protection system for dogs and disc brake mechanism activated by hand.
Tragically, just months later, Lyubomir passed away. In his memory, Georgi, alongside a childhood friend and his mother Galya, started producing the treadmills from their basement.
From Basement Workshop to Global Standard
What began as a tribute has grown into the industry benchmark for professional dog training. Today, Firepaw treadmills are used by NATO forces, elite military units, trainers, and veterinarians worldwide. Recognized for unmatched durability, performance, and joint protection, Firepaw has become the gold standard in its segment. In 2017 with a partnership with University of Illinois firepaw was chosen to participate in the project of the now popular ai robot. It actually learned how to move on it.
A whole segment of mobile dog gyms is based on the Firepaw treadmills and also the ambassador program gives the chance to many people around the globe to monetize their passion for dogs.
Every treadmill is crafted with precision and individual approach—almost all components are manufactured in-house and designed specifically for slatmills. Our commitment extends beyond the product; we offer the best warranty and customer support in the industry. Designed for longevity, Firepaw treadmills are built for easy part replacements and upgrades, ensuring a lifetime of use.The value for money firepaw offers is unmatched by far. There are more than 3000 happy customer in over 50 countries around the globe
Where Innovation Meets Craftsmanship
Today, Firepaw operates from a state-of-the-art production facility with a dedicated team of 36 professionals. Every element is custom-engineered and handcrafted, ensuring the highest quality. Year after year, we push the boundaries of innovation, setting new industry standards—and we’re just getting started.The new Firepaw Phoenix 10 is the revolution we introduced in 2024 in the premium class saltmills.
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